Amitabh Bachchan at Parikrma Event...

The Big B is holding up the trendy jeans he donated to Parikrma's global initiative, Jeanaration, which kicked off in Mumbai this evening with Amitabh Bachchan's signed denims. These, along with 24 other pairs of jeans belonging to superstars, will be up for auction on e-bay shortly. This marks a first in India. And who better than our global icon to launch a global programme designed to benefit disadvantaged kids from school to junior college and beyond.

Seen in the picture, taken by my daughter Avantikka, are four bright youngsters from Parikrma, Madhumala, Diwakar, Vinod Kumar and Phatila, along with the founder of Parikrma, the dynamic Shukla Bose. During a lively interactive session with the children, Amitabh spoke candidly about his own life, and paid a rich tribute to his teachers, and of course, his illustrious father.

I cannot thank Amitabh enough. Not only did he give us a generous amount of time, but he spontaneously donated 11 lakhs to Parikrma.

We are so grateful!