Monday, May 9, 2011

Cannes Alert:Beware! Bollywood on the prowl!!


This is an image I clicked in a busy mall just to test a new camera chip I'd bought. I really liked it a lot - it's so sci-fi and scary! Agree?
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This appeared in Bombay Times today....I shall be travelling from next week or so.... this space may not be updated as frequently while I'm on the road. But knowing my addiction to it, I'll manage short posts somehow. Never having been to Bhutan, I don't know how things work in Thimpu, but I'll find out soon enough. Anything to crawl away from the mugginess of Mumbai....
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Cannes… watch out! Here comes Bollywood!!

Aren’t we all just holding our collective breaths for that much awaited Red Carpet moment at Cannes? And wondering what are our Bollywood Beauties are going to pull out this time? Some more Gown Disasters? Some really , really tacky ‘couture’ that would make any self-respecting designer blush? Another fashion faux pas that will be hard to live down? Let’s pray hard someone up there loves us… and them… enough to not let that happen. In any case, what’s the big deal about that one blessed Red Carpet, anyway? Why does the fashion world keep its eyes peeled for just these super hyped Cannes appearances… more, much ,more than all the other high profile glam events put together - the Oscars included? Bhagwan only knows. But the magic of Cannes is something else, as anybody lucky enough to have been there for the Festival will readily testify. The Indian presence goes up every year…. which is a good thing. It would have been an even better thing had business followed the same trajectory. If only the quality of our films had matched our enthusiasm for rushing to Cannes, the story would have been different. Let’s be honest, all those gorgeous gals from Mumbai who’ll be parading on that famous carpet, have not been invited to the prestigious festival for their acting achievements. They are there merely as models. Celebrity brand ambassadors. Most of the coveted invitations to our Bollywood brigade have been issued by foreign booze, watch, jewellery, hair and skin product companies . Why? Because India is potentially their biggest market. If these brand ambassadors further push sales thanks to the coverage they’ll hopefully receive, all those brand managers will be over the moon with happiness. And consumers back home will drink more whiskey, wash their hair with shampoos that promise shine, and sport pricey watches that do more than merely tell the time – they make a major statement. For those few magical moments when our stars make it to the most important photo-op in the commercial world, they’ll feel like royalty. But, with all this aggressive promotional activity, will they manage to attract international paparazzi attention? Highly unlikely. There’s far too much competition! This year looks like a real biggie, with mega Hollywood stars in attendance. Then there is the legendary Robert de Niro as President of the jury. Not to forget the presence of the French First Lady Carla Bruni ( preggie or not? She’s not saying as yet). Woody Allen will open the Festival with ‘Midnight in Paris’, no doubt to rave reviews. No matter what Woody Allen makes, the French gobble it up. He enjoys a far bigger fan following in France than back home in America. What real chance do our desi stars stand in such illustrious company? Hilarious as it sounds, it is the fact that apart from Aishwarya Rai ( this will be her tenth Cannes outing ), who will also be there as a brand ambassador for one of the main sponsors of the Festival, the only other local actress who may get recognized is Mallika Sherawat ( remember, she claims equality with Barack Obama, and he may just be her BBM buddy). Assuming, she will be wearing something – anything - on that carpet (her clothes get skimpier by the year), she is bound to attract eyeballs. For whatever it’s worth, Mallika is the only Bollywood starlet this year with a Hollywood film that has a screening at Cannes. That’s more than can be claimed by others who are flocking there to attend promotional parties ( largely hosted by our own Cannes regulars like Vijay Mallya ), and get some mileage back home bragging about their look for the big day. Fingers crossed and hope to God these ladies wow the hard-to-impress attendees at Cannes – after all, that’s what they are going there for. Come on, if you were an International cinema buff , hanging around on the Croissette, would you really notice or care whether a Minishaa Lamba was in the vicinity?
Let’s hope a time will come in the not so distant future when our talented and fabulous looking stars go to Cannes as actors, not clotheshorses. It’s worth remembering this Festival is primarily about films – not fashion.
P.S. : I’m banking on Rani Mukherjee to save the day. If she’s smart, she’ll stick to a sexy saree…. and steal the show.

15 comments:

goodluck said...

Ash is passe and boring.

Mallika is a gatecrasher.

For a change, I want to see you on the red carpet. You are much better than all these so called stars. You are also connected to glam world by virtue of being a celebrity journalist. Your fashion statement will be original.

Pooja Rathore said...

The clarity of your camera is good the pic is really sci-fi, scary doesnt look like but as you have been there i will agree with you.
cannes and aishwaraya Rai are synonymous( poor ash bashed by media for her wrong dressing) so for me cannes is more about what you wear. Mallika Sherwat this girl will definetely grab the limelight if thats what she wants this girl will do anything for that.
i have read your other columns on cannes dresswise you prefer saree hope rani mukherjee wears sexy saree!

Appu said...

Aishwarya, Mallika walking together?

चंद्रमौलेश्वर प्रसाद said...

`while I'm on the road.'

Or is it one for the road... hick :)

anil khanna said...

cannesis probably surpassed by none in its tradition of excellance.films buff fulfill their texophilic urge by watching films.any info on the pshychgraphics and demographics of cannes film buffs.i guess issueless women in range of 35years form the majority.

Uppal said...

A very informative blog post.Let's get over our obsession with Cannes!

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Divya Virmani said...

Hmm...quite interesting... Let's see who steals the show! And I really hope it's not Rani... errr...

http://divyavirmani.blogspot.com/2011/05/essence-of-ny-c.html

ms said...

mz de, while for others cannes is an opportunity to showcase their offering, directorial or acting, to bollywood attendees it is an opportunity for - more opportunities in hollywood! mallika's milk shake won over "mistress of spice" so all you detractors shut up! and she had outdone aish's bulges with whatever she wore! have you noticed, aish's lux campaign had only one jingle and kat's already onto her 4th?

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Another Kiran In NYC said...

Ummm Bahurani is not looking too hot at Cannes today. Her Elie saab lace gown was made for someone without underarm flab and with a firm body. For such a beautiful woman, I wonder why she has not aged better.

Mallika will make it by hook or crook. That woman has determination. And by make it I mean... an actual working actress. In Hollywood that means a lot... a real lot.

Tsomo85 said...

I second Goodluck! That's why we all love Mz De.

shruti said...

Well, as expected much of the Cannes was a disaster for our Bollywood brigade... From being falsely identified to being not identified at all.. As you had predicted.. I am not opposing the their desire to attend Cannes.. Its a good thing! But havent they heard the proverb "Dont build castles in air"... All I am saying is these lucky people who get to go to such a wonderful event can certainly be less pompous about the whole thing atleast until after they return.. But nevertheless I hope they realise that we do love them no matter what! Cheers to Bollywood who has entertained us non-stop for decades and will do so for centuries to come!!!

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