Tuesday, February 22, 2011

It's all about positioning!!

A lady in Hong Kong commented that she vastly preferred the Chinese New Year trees to the Western X'Mas trees. Do you agree???
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This appeared in Bombay Times on monday......


It’s all about positioning…..

I expected ‘Patiala House’ to be another rowdy Balle Balle romp, featuring OTT NRIs breaking into a Bhangra every few minutes and doing some hard core ‘puttar’ talk between mouthfuls of rajma-chawal. Was I in for a pleasant surprise! It turned out to be a highly satisfying watch, as in – a movie that was refreshingly old-fashioned… almost like the old tv soaps (‘Buniyad’, Hum Log’), and as satisfying as comfort food – yes, the rajma chawal that Gattu ( Akshay Kumar, remarkably restrained and credible) consumes when he is feeling low and blue. Why on earth was the pre-release publicity pitched so absurdly in that case? Why were the garish posters and print ads designed to mislead audiences into thinking they’d be watching a sequel to ‘Yamla, Pagla…” or worse, ‘Singgh is Kinngg’ ? The slow start at the box office has a lot to do with the wonky way the film was positioned.Especially since, there was enough meat in it to hold audience attention, even without the mandatory item song. Of course, it isn’t ‘Lagaan’ , and doesn’t make any such claim. And it isn’t a ‘cricket film’ ( even if the timing is shrewdly calibrated to coincide with the World Cup). ‘Patiala House’ is essentially about the changing dynamics of the traditional desi extended family. It would have worked equally well had it been located in Ludhiana instead of London. The performances of the well-picked ensemble cast match those of the stars , and after a point one stops noticing the wattage of a Rishi Kapoor playing the tyrannical ‘Bauji’ or an Anoushka Sharma pulling off yet another saucy role of a spirited ‘ kuddi’ who talks too much ( a repeat of her ‘Band Baaja…’ persona). Despite the mis-match ( publicity versus content), the movie worked largely because of that potent tool – word of mouth.
Another film that is likely to fall victim to false claims is ‘Saat Khoon Maaf’. For some odd reason ( shoot the publicist!), it was projected as a light hearted comedy, which was meant to show case Priyanka Chopra’s impressive repertoire as a gifted actress capable of getting under the skin of her complex character(s). Nobody was pre-warned that the movie was dark, depressing and macabre. Besides being monotonous and dull ,after one has gotten over the novelty of a Black Widow, meticulously planning to bump off one spouse after another. The lighting is particularly harsh, unflattering, even cruel. Poor Priyanka, I’m sure she is thanking her stars for cutting short her promotional trip to Berlin, where, one hears, the film has run into serious hoots of derision from a discerning audience. Et tu, Bharadwaj? Khair, both films were like canapés before the banquet. The banquet being the World Cup, of course. It takes guts to launch movies when the nation is hooked, cooked and booked. So, hats off to Tanu and Manu for venturing into theatres at such an inopportune time… and good luck to the newly weds.
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I have been feeling really, really sorry for all the fashionistas on Page 3 – from sexy starlets to swish socialites. Going by the barbs of reporters on the fashion beat, the worst crime any celeb can commit these days is to repeat a handbag, climb into the same pair of shoes ( or, more aptly, Choos), and horror of horrors, wear the same outfit twice! Since I am far too lazy to switch bags, and I tend to get inordinately attached to the same pair of comfortable sling backs… worse, I am also perfectly happy to keep wearing old favourites from my wardrobe, I worry about those ladies who agonise over their appearance each time they step out ( hell hath no fury like the fashion police ) . I asked a prominent socialite who’d recently posed for a glossy,inside her walk- in closet ( the size of an airport), what she did with her once-worn designer gear. Without batting an eyelid, she said, “ I give my clothes to poor people.” So, the next time you see a flower- seller at a traffic signal clad in a discarded Versace, you’ll know where that hot number come from! God bless the socialite’s kind heart…


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35 comments:

Neera said...

whatever the film was but akshay kumar acting in patiala house was good,and saat khoon maaf i can only say that the song darrrling is nice .

Tsomo85 said...

One word! You're beautiful. Not just outside but your writing shows your beautiful sense of humor as well. From the intro of Patila house to the end word.....'killer.'

P.S Just like U, I love all the purse in my closet, they are all so comfy that I end up carrying it with me for like a year or so until I find myself (time) to switch to the next one. The good news is just last week I found there's hole in the purse that I was carrying around for a years....yippy now I can happily discarded it in garbage instead. HAHAHA

Tsomo85 said...
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Tsomo85 said...

About the Hong Kong lady's comment I must say in terms of decoration that has meaning to its very New Year: East or west our very own Tibetan Losar (New Year) Lubhue=its planted green grass in small pot & head of artificial goat is far more better. hehehe Plant because it gives us blessing of good food & goat because in old days my ancestral sacrifice goat in name of compassion<3 Now nothing can't beat that. hehehe

Appu said...

Rishi Kapoor shout at his son that was the favorite scene/dialogue.

Re.: rajma chawal
You missed Pyaaz - The onion the most important with rajma chawal.

goodluck said...

It is so sad that the rich socialites cant repeat a dress. No doubt, the designer community is growing rich by the day at the cost of this vanity. And so many alluring dresses must be given away as charity. They can sell it to filmi producers so that extras in the party scenes can dazzle the audience. And there are so many parties to attend and so much pressure to appear in the latest fashion wear. The circus must go on.

goodluck said...

Those who watch daily soaps dont need to pay 300 bucks to watch Rishi Kapoor and his family in PH. We see many daddajis, ammajis, baujis at any time of the day and with much flair.

goodluck said...
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goodluck said...
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goodluck said...
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ashwini said...

Firstly, the xmas tree is resembling the tree infront of my balcony which is still in its winter avatar, its just started to blossom here- am in Jammu- To each his own likes and beliefs, am sure with so much pollution, we will have only tree stumps and tree skeletons left everywhere, and we will end up sticking artifical leaves I suppose!
As for the positiong article, very well diagnosed, good enough for film buffs and also management students to understand.
As for the socialite , well she is also postioning herself I suppose? Thats her job,her bread and butter, not all ladies are talented like you Mam, they have to make an impression some way!

Let me also position my self- I write poems if anyone is interested please go directly without a search engine, to the url, http://randomthoughtsncoffee.blogspot.com
Thanks!

Shankar said...

Its a hilarious movie. I had fun watching it. Akki is great as always.

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cmpershad said...

Oh! Now I understand why sometimes get dropped on the stage itself.... loosly stitched since they are not to be worn second time :)

Divya Virmani said...

Ms. De,
Liked the review of PH. I did enjoy the movie but didn't quite appreciate the extra characters of the movie. Don't know where they got them from? Eagerly waiting to watch SKM...simply because I absolutely love the guts of Piggy Chops and how cleverly she chooses these very odd roles for her career. Bet no other actresses could've done justice to Suzanna's role.

Since you tauntingly mentioned about the other socialities; I would love to see your pic in a repeated costume. Unfortunately, haven't found one yet...lol :D :D

creativwins said...

I would love to know who that generous lady is... showering Versace on the poor! I won’t mind masquerading as one to lay my hands on them. ...

Pooja Rathore said...

nice to see you and mahima( you showing your support to her), inspite of running fever i loved the quiet determination in her eyes, lovely girl.wish her the best in her mission.
i agree with your views with regard to Kasab.lets finish this case once for all.
I liked the pic of the tree it looks beautiful i prefer christmas tree.
yet to watch patiala house, wil let u know my view point , but liked your column on the movie and the comparison of the character Bauji ( movie) and Our Prime minister you are right its high time our Prime minister showed and meant that singh is King in true sense.

Tsomo85 said...

Divya: Look @ this picture and look @ the pix of when she was in Hong Kong. She was comfortably wearing the same outfit. he he he

roja said...

Hi Shobhaji, we would like to invite you for the launching of our new magazine "Events of India" to be held at Hotel Ramee Guest Line, Dadar East, opp Swami Narayan temple on 3rd March, 2011 between 4 and 6 pm. We want you to be our chief guest. If you can kindly make it, pls confirm on 9820207548. We will send you vehicle for pick up and drop. Thanks & Regards, S. Jayaraman

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