Friday, August 24, 2012

What men want! Hint: It's white,tight and bright!

Shantanu Das is one of our most successful photographers. This was an image he shot at a recent event. I rather like it! What about you????

Am planning to watch a dhoom dhadaka film today...The Expendables. Not my kind of film, at all. Par kya karey? Family ke vaastey karna padta hai... but at least I know the dinner to follow at my daughter's home will be amazing and fun. Last night's dinner at our favourite restaurant The Table, was outstanding as always... particularly the shrimp dumplings in a flavoursome broth. Even on a thursday night, the place was packed and buzzed. I sipped a Perrier after the longest time. I needed to cool off, after a pretty passionate debate on NDTV , dissecting the abrupt transfer of Mumbai's Police Commissioner, Arup Patnaik.

The weekend is looking good. I'll be booking my tickets for Shirin- Farhad. Can't wait to watch Farah Khan on the big screen. I am so sure she'll be brilliant. More roles for the talented Ms. Khan? " I don't want to play anybody's mother," she told me last week. Okayyyyy... I guess being a real life mom to triplets takes care of her maternal instincts all the way...

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I wrote this for The Week....

What men want: White, tight and bright!

Remember how we all mocked the launch of Fairness Creams for women in India all those many moons ago? Outrageous! Feminists declared authoritatively. Nobody paid the slightest attention to our strident squawks of protest. The market for the offensive product grew and grew and grew. It was soon declared the fastest selling cream in India, and before any of us could huff and puff some more, it was joined by its twin – a fairness cream for men! Apparently, the clamour for that product can barely be met by manufacturers.Who can argue against market forces? Or the persuasive powers of the male model – King Khan, himself? Soon, all of us shut up and a myriad brands of Fairness Creams continued to outpace demand on crowded supermarket shelves. One supposes, countless young couples found their dream mates thanks to the miracle of the cream. They also found glory in their jobs. And great success in any other equally stupendous activity they subsequently undertook. After all, their skin was now ten shades lighter than the one God had given them.

Not satisfied with lightening facial complexions, manufacturers discovered a fresh , new area of female insecurity that needed not just whitening, but also tightening. Thus was launched a brand new cream that promised to lighten the delicate skin of a women’s vagina. While that was happening, the cream promised a tighter private part that would impress future husbands. How? Well, the idea was to replicate a virgin’s non-violated, untouched orifice as faithfully as possible. To get this revolutionary product off the ground, the manufacturers of 18Again roped in starlet Celina Jaitley ( mother of twins, and a self- declared Gay Rights’ spokesperson) to endorse the controversial cream . If that dismayed her constituency, it hardly mattered. The dodgy product was launched anyway, amidst great fanfare and media coverage… plus, get this - nobody blushed. If anything, there were animated debates about the efficacy of the cream. Women asked, “Does it really work?” Tough question. Who can certify that? Think about it - a women’s face turning twenty shades lighter is visible to the world. But….her… errr….never mind!

Then came another wonderful product… this promised to bleach a women’s underarms! The advertising campaign was inspired and inspiring. It encouraged women to wear sleeveless garments now that their underarms were suitably white and worthy of close scrutiny by hawk eyed mothers-in-law. The bottom line remained the same – a white and tight vagina, in addition to smooth, fair underarms were the best ways to bag a good husband. But what about the man’s underarms and privates? Why not launch a bunch of products to address these key aesthetic issues that – hello! – do bother women? A lot! Or is that of zero importance in the marriage mandi? Does anybody really believe a young bride is blind? That she does not observe her brand new husband’s body…. armpits and other vital organs included? Should she also not insist on a more pleasing appearance when the moment of truth finally arrives? In all ‘fairness’, what if she turns up her nose at assorted anatomical details of her bridegroom’s jism being less than snow white? Or droopy? How can a sweet, trusting bride tell on her wedding night that she’s the one – the only one – her husband has ever touched? She can’t – right? And she has to lump it – whatever the shade of his skin in whichever area of his less-than- Adonis-like body. What’s the bet, canny cream makers are hard at work addressing this problem? If Shah Rukh Khan and Shahid Kapur could endorse a fairness cream for men and nobody sniggered. If Katrina Kaif can display smooth , hairless legs ( hair removing cream, along with a Fairness one) and Anushka Sharma shows off whitened arm pits … let’s just say we should take Celina Jaitley’s word for it that the 18 Again cream works big time. But… but…. what if it doesn’t? Will crest fallen hubbies demand their money back and send the bride packing? Pay close attention, girls : the future is bright only if you are white and tight where it matters. Got it???

26 comments:

अल्पना वर्मा said...

You look so-so beautiful and gorgeous!
love this picture.

bhawna said...

you look gorgeous ma'am...
i was all awe-struck when i met u at 'Writers etc'.
and the article clearly dissects the societal norms. fairer the better..
please give your feedback on the blog
www.plainlyblunt.blogspot.com

alankar vishnoi said...
This comment has been removed by the author.
alankar vishnoi said...

hey i likes your blogs very much .your books too....... its funny

Desi Babu said...

Dear Mrs. De,

Some time ago, I watched a great TED lecture by Professor Diane Kelly at the University of Massachusetts. She specializes in the anatomy of the human penis. Very interesting take on the penises out there by a member of the "fairer" sex (no pun intended)! She calls the human penis a "mammalian, fleshy inflatable cylinder" -- kind of like watching how sausage is made, takes the fun out of it!

Where all this "fairness and tightening" is headed, is very distressing to me. On a spiritual level, the relationship between the sexes should have much more to do with brains, than brawn (read as muscular endowments, if you wish). Unfortunately, we are headed in a very different direction, and the potential consequences to our civilization terrify me.

A long time ago, I had heard a self-help guru say with much conviction, "When you kiss someone at the lips, remember that you are kissing at one end of a very long tube, the other end of which you will never kiss."

So much for physicality, isn't it?

Peace!
Desi Babu

Blogwati Gee said...

Jesus, someone had to write about that product. First a hue and cry over losing a cherry and then they want it to grow all back..........Damn we live on a confused planet. No wonder Curiosity has gone to Mars!

Farila said...

I created an email account more than a decade ago, and since then I have been spammed a thousand times with Penis enhancement ads, so I am being broad minded and forgiving the tight vagina ad for now.

numerounity said...

Could not agree any lesser with you.

While men folklore get away with their dark complexion, stinky scary armpits...body hair and what not...and so many ifs and buts for girls...sigh :(

http://ektakhetan.blogspot.com

Divya Virmani said...

It's crazy out there. I live in the states and here you can find possible everything to get yourself 'untouched'...and now i guess this so-called-fashion has made it's way to India as well.
What a world we live in!
divyavirmani.blogspot.com

aalya khan said...

Gangs of Wasseypur 2 is a Classic Movie and i am in love with Faizal Khan . i cant say more ........ Bass

sasibhusan said...

Madam u r awesome as always ....just keep on updating feminine mass but what abt other part?

Tsomo85 said...

LOL,, Good one Mrs.De! We all have such a headaches & very very demanding needs! Thank god! We are not living in Victorian age; and those that are,,,good luck with their product! :-)

Tsomo85 said...

:-) Desi babu sometimes it's also good to look beyond ourselves. Sit with friends, strangers, & listen to what they had to say!!!!! Wouldn't take a sec to change your thoughts! BAHAHAHA

Jogeshwar said...

If marriage has become a mandi, I wonder what remains of the sanctity of marriage. I like the picture as well, is that hot merc yours?

Jogeshwar said...

If marriage has become a mandi, I wonder what remains of the sanctity of marriage. I like the picture as well, is that hot merc yours?

sagar bhalekar said...

I think that fashion and style plays very important role in our life.
Your personality depends on your fashion and what you are.
You can checkout my view about fashion and style here.

rightshopping said...

Style doesn’t always come with a high valued price tag, and your visit here will surely be a prime example of that. It’s the pocket friendly, yet stylish brand in watches that needs no further introduction. From www.rightshopping.in/Watch-india-online.html

Hem Chandra Kukreti said...

What men want?
Very useful to men to know what they want. But I think what a woman want is better known by a woman herself and so the man. Secondly, there is a difference between need and want. A want is a commodity to satisfy a need. So creams to lighten the skin or to tighten the vagina are wants of a woman to satisfy the need of a man (according to them). Your pictures are more than attractive on this blog. Thanks for creative writings. Regards.

Harish Iyer said...

*wah wah* i get to attack heterosexual men***

(to myself : now cometh the oonth under the pahaad)


i wonder whats with these straight men.

guess they wish that at least that is tight as compared to their drooping, fluffy, ugly , flaccid penises.

i think we men should be happy that there is a hole in our penis for us to breathe.

about tighty-whitey privates... i spoke to some bombay ke lesbian behenjis, they wouldnt care less about the colour of the vaginas. we gay men dont mind penises in any form, colour or flavour.

of the REVOLUTIONARY products in the market, i wouldnt be surprised if humans start washing themselves with ujala supreme and tide and rin to get some Safedi Ki Chamkaar!

and regarding virginity, de, i toh feel virginity is so damn over rated. i know of several women who were questioned in their first night about their broken hymens and loose vaginas. not every one is like Kate and Leo who were neither bothered about the hymen or the iceberg - they were more focussed about popping the cherry.

i just wonder.. if god gave man a hymen, virginity would have been a myth...

hai naa?

vandy said...

a good one on the same topic

http://bytheganges.blogspot.in/2012/08/vagina-monologue.html

Website and Printing Solutions said...

beauty is skin deep. No cream can improve your inner complexion.
conveyors india

rennei said...

Just read your article...found it humorous but at the same time gave a good reality check on our so called " indian men"

Padma said...

Hilarious post! and this is Indian reality.can't help it!

Aditya said...

Nice Picture
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